Massage & Bodywork Licensing Examination (MBLEx)

What marketing tool provides free media exposure for a business?

1. Print advertising

2. Publicity

3. Radio advertising

4. Networking

The correct answer is: Publicity

Publicity serves as an effective marketing tool that provides free media exposure for a business by capturing the attention of journalists and media outlets, leading to coverage in newspapers, magazines, television, or online platforms without direct payment. This type of exposure often results from noteworthy events, press releases, or other actions that generate interest and coverage due to the perceived value or newsworthiness, rather than through traditional paid advertising. In contrast, print and radio advertising require financial investment to secure ad space, making them paid forms of promotion. Networking, while valuable for building relationships and potential referrals, does not inherently create broad media exposure without additional efforts to generate interest from the media outlets. Publicity, therefore, uniquely leverages the power of media channels to enhance visibility without the associated costs of paid advertising.